Snapdeal to sell Miniso products on its platform

Snapdeal to sell Miniso products on its platform

New Delhi: Online marketplace Snapdeal, will start selling Miniso products on its platform, the company said in a statement. The company will list over 150 products from Miniso, ranging from categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor.

Snapdeal said it will sell products in the range of Rs 190 to Rs 790.

“Our merchandising strategy is focused on offering good quality merchandise for the value conscious Indian consumers. We are very excited to bring Miniso’s cost-efficient products on our platform,” said company’s spokesperson.

According to the company, customers for Miniso products will get an additional 15% instant discount on using Bank of Baroda credit card users, 15% cashback to Citi Bank card users, and 5% instant discount to Snapdeal HDFC Bank Credit card users.

“Snapdeal’s core strength lies in serving customers in tier 2 and 3 markets. This will help us reach more customers deep in India,” said Siddharth Venkataraman, CEO of Acchakart, which handles online sales of Miniso in India.