Google says its ready to make its products more sustainable. In case you’re not already aware, Google has been one of the top supporters of the Ellen McArthur foundation, global organization that promotes the circular economy approach, aimed at disrupting the “waste economy”. Google yesterday announced that from 2022, 100% of all the ‘Made by Google’ products will include recycled materials to maximize the amount of recycled content.
In a blog post published yesterday, Google mentioned that although the company has been working on making consumer hardware for well over three years, it takes up a lot of resources to bring in new devices to the market. Also, since the company has to get rid of the old electronics, it generates a lot of waste.
“My job is to integrate sustainability into our products, operations and communities—making it not just an aspect of how we do business, but the centerpiece of it. It’s an ongoing endeavor that involves designing in sustainability from the start and embedding it into the entire product development process and across our operations”, mentioned Anna Meegan, Head of Sustainability, Consumer Hardware.
Google also announced several sustainability commitments surrounding a set of hardware and services. One of these includes that by 2020, 100 percent of all shipments going to or from customers will be made carbon neutral. Other one is that by 2022, they hope to make 100 percent of Made by Google products to include recycled materials.
“We’re always working to do more, faster. But today we’re laying the foundation for what we believe will be a way of doing business that commits to building better products better”, mentioned Meegan.